What are the different marketing strategies?
Top 10 Business-to-Consumer Marketing Strategies
- Social Networks and Viral Marketing.
- Paid Media Advertising.
- Internet Marketing.
- Email Marketing.
- Direct Selling.
- Point-of-Purchase Marketing (POP)
- Cobranding, Affinity, and Cause Marketing.
- Conversational Marketing.
What is the difference between a marketing strategy and a marketing plan?
The marketing strategy is your approach to achieving your competitive advantage — the marketing plan contains the activities that will get you there. The strategy is the why behind the work, and the plan is the when and the what that describes the work.
What are the strategies adopted by FMCG companies for making their brands?
Some of the major strategies adopted by FMCG companies for making their brands outstanding compared to competitions are as follows: (i) Multi-brand Strategy (ii) Product Flanking (iii) Brand Extensions (iv) Building Product Lines (v) New Product Development (vi) Product Life Cycle Strategy (vii) Taking advantages of wide distribution network.
What is the difference between FMCG marketing and CpG marketing?
So what are the actual differences between these three tribes (FMCG, Retail, B2B), if there are any, and what are the similarities? FMCG Marketing definition: Fast-moving consumer goods ( FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost.
What is the difference between an FMCG and an industrial product?
An FMCG has short life cycle whereas an industrial product has long PLC. According to PLC, companies plan to develop new products after abandoning the old product which has experienced the decline stage of PLC curve.
What are the latest digital marketing trends in FMCG?
Influencer marketing is proving to be one of the most important digital marketing trends in FMCG. Through the use of influencers, your brand can tap into their huge number of followers and increase consumer awareness of your products.