Why people buy Brian Tracy?
Tracy says the two main reason people buy or don’t buy are desire for gain and fear of loss. He cites a study showing desire for gain has a motivational power of 1.0, while fear of loss has a negative motivational power of 2.5. This means people are much more motivated by fear they’ll lose something by not buying.
Why is psychology good for sales?
Comprehending your customer’s needs and relating to them is the cornerstone of a good sales process. People want to be understood, and being able to relate with them through your brand can increase your probability of making the sale. Sales professionals can tap into a customer’s emotions as a way to close a sale.
What is Brian Tracy known for?
Brian Tracy (born January 5, 1944) is a Canadian-American motivational public speaker and self-development author. He is the author of over eighty books that have been translated into dozens of languages. His popular books are Earn What You’re Really Worth, Eat That Frog!, No Excuses!
What is psychology selling?
Psychological selling draws on what we know about social behaviors and how the brain works to influence a buying decision. By making your sales process all about the customer, you can help your prospects gain something they need but don’t have, or rid themselves of something they have but don’t want.
Who is Brian Tracy and what does he do?
About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement.
How did Brian Tracy become a successful salesman?
Brian Tracy is a Self Help Guru,who is widely known for his works on Personality Development . But this rejection from people never made him quit at any point and he always would get back up with a new mood ,new energy and eventually he becomes a successful salesman.
What makes a top salesperson?
Top salespeople have high levels of empathy, i.e., they really care about their customers. Ambition, the desires to achieve, combined with empathy, the genuine caring for the well-being of your customers, are the twin keys to top sales performance.
Is your personality more important than your sales skills?
It begins within you. In sales, your personality is more important than your product knowledge. It is more important than your sales skills. It is more important than the product or service that you are selling. In fact, your personality determines fully 80 percent of your sales success.
https://www.youtube.com/watch?v=lgcJcztCM6g