What makes a great lead magnet?
High value – your lead magnet should have both high perceived value and high actual value. Instantly accessible – your lead magnet will work best if it is something that can be delivered right away. People love instant gratification.
What is a lead magnet in email marketing?
A lead magnet is a marketing term for a free item or service that is given away for the purpose of gathering contact details; for example, lead magnets can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. Marketers use lead magnets to create sales leads.
What should be in a lead magnet?
The goal of a lead magnet is to offer something your audience wants in exchange for their contact information. To do this, you have to know what user persona you’re targeting and what offer would entice them. You may have one to three personas with different needs and pain points.
How do you choose a lead magnet?
It all starts by choosing the perfect lead magnet topic! Your lead magnet topic has to be well-suited to your audience….The Perfect Lead Magnet Topic + Value = Perfection
- Specific.
- Unique.
- Evergreen (meaning it never loses relevance)
- Convenient.
- Helpful.
What is a good lead magnet conversion rate?
By giving your visitors something personalised and valuable straight away, you can usually capture leads at a 30-40\% conversion rate, based on my experience with this tactic.
How long should a lead magnet ebook be?
“We suggest lead magnets should be around 1650 words.” Lead magnets are meant to bring leads into your sales funnel by exchanging a valuable chunk of information (for free) for their contact details. That way, you can continue to nurture that prospect into a ready-to-buy customer.
How long should a lead magnet eBook be?
What is Ebook lead magnet?
A lead magnet is a free offer like a piece of content (Ebook or whitepaper, for example), free consultation, webinar, or other experience valuable enough that prospects will share their email address to receive it.
What is considered a good CVR?
But what is a good conversion rate? Across industries, the average landing page conversion rate was 2.35\%, yet the top 25\% are converting at 5.31\% or higher. Ideally, you want to break into the top 10\% — these are the landing pages with conversion rates of 11.45\% or higher.
How do you write an eBook lead magnet?
6 Steps to Creating an eBook Lead Magnet that ‘Wows’ Your Visitors
- Step One: Do Your Research. As with all tasks, it all starts off with comprehensive market research.
- Step Two: The Title.
- Step Three: The Content.
- Step Four: Putting Your eBook Lead Magnet All Together.
- Step Five: Design Your eBook.
- Step Six: Publish!
What is the best lead magnet for your business?
If used in the right market, downloadable software or free trials can be a great Lead Magnet with high perceived value. For example, popular storage tool, Dropbox offers a free trial/demo of their business product to users who provide their email.
How many irresistible lead magnet ideas are there?
Exclusive Bonus: Download the 69 Irresistible Lead Magnet Ideas to grow your email list. What Is a Lead Magnet? A lead magnet is a free resource that attracts potential customers for your niche to click on. By using this free content, visitors are more likely to sign up for your email list and eventually become paying customers.
Does OptinMonster offer a lead magnet campaign?
Here’s an example of an OptinMonster campaign offering a lead magnet: Right away, users can see they can get 12 proven strategies for converting abandoning visitors. All they need to do is enter their email address. That means customers get something of value, the business gets something of value, and everyone wins.