What is flanking marketing strategy?
Flanking marketing is a type of marketing in which one company tries to displace its competitors in a peripheral market and try to capture the market segment, which is not well served by the competitor. In can also be said as an indirect market strategy aiming to capture the market share and segment of its competitors.
How do you market fast moving consumer goods?
Negotiations with retailers to stock products in their establishments. Attending or hosting showrooms as a form of direct selling to consumers. Packaging design to capture consumers’ attention while passing by the products. Limited-time display promotions in retail stores to boost sales.
What is flanking defense strategy?
a competitive marketing strategy in which the market leader attempts to identify and strengthen its own weak points, commonly geographic areas or market segments in which it is under-performing, before a smaller rival can mount an attack against it.
Why rural FMCG market in India is booming?
With the presence of 12.2\% of the world population in the villages of India, the Indian rural FMCG market is something no one can overlook. Increased focus on farm sector will boost rural incomes, hence providing better growth prospects to the FMCG companies. Better infrastructure facilities will improve their supply chain.
What are the important characteristics of FMCG companies?
An important characteristic of the FMCG companies is price competition among retailers. In order to boost profitability, FMCG companies employ marketing mix strategies. Marketing mix strategies aim to establish products’ loyalty and make it possible for the companies to charge higher prices.
What are fast moving consumer goods (FMCG)?
FMCG is an acronym for Fast Moving Consumer Goods, which refer to things that we buy from local supermarkets on daily basis, the things that have high turnover and are relatively cheaper. Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged goods.
How do marketers define rural India?
Marketers today define rural as people living a different lifestyle as opposed to that of those who have settled in the bigger cities and towns. Rural is basically, a mindset. Those who possess it are rural and those who do not, are urban. FMCG recognize rural India by certain characteristics.