How do I promote my indie game?

How do I promote my indie game?

A Simple 10-Step Guide to Indie Game Marketing

1. Start with focusing on ASO.
2. Focus 100\% on your soft launch.
3. Leverage the power of word of mouth.
4. Get yourself some paparazzi.
5. Tap into the power of social media.
6. Become active on forums and communities.
7. Leverage cross-promotion.
8. Focus on user relationships.

Where can I share indie games?

5 best platforms to publish your indie game

• Steam. Cost: $100 recoupable publishing fee for each game and the 70/30 revenue split.
• GOG. Cost: Submitting your game on GOG is free, but the revenue split is 70/30.
• Itch.io. Cost: Submission is free and sharing revenue with the platform is optional.
• Gamers Gate.
• Game Jolt.

How do I promote my indie mobile game?

Indie Mobile Game Marketing: Best Strategies for 2022

1. Get an Early Start.
2. Make a Website for Your Indie Mobile Game.
3. Create Eye-Catching Creatives for Your Indie Mobile Game.
4. Use Social Media to Your Advantage.
5. Engage with Indie Mobile Game Communities.
6. Cross-Promote Your Game.
7. Don’t Forget About App Store Optimization.

How do you promote a gamer?

Release trailers: Create short 30 – 60-second trailers to increase exposure. Share the videos on your website and game pages. Work with influencers: Top gamers with millions of followers serve as a captive base of audience to promote your games. Work with influencers to market your game to high-potential leads.

Why do most indie games fail?

The main reasons indie games fail are over saturation and the lack of marketing. With so many marketing strategies out there, gaming studios have to adapt to the one that suits their game the most. Most of the times the marketing falls short for a game, making the game a tough sell.

Is itch io a virus?

Itch.io is a safe site as long as you are cautious about what you download. Always scan your download to make sure there isn’t any malware. There are no complaints about any problems with payment on the site. In fact, Itch.io has a very good return policy.

How do I advertise my game on social media?

Mobile Game Marketing: How to Promote Your Game on Social Media?

1. Define Your Target Audience.
2. Know the Difference Between Social Media Platforms.
3. Create Attention-Grabbing Content for Social Media.
4. Use Paid Ads on Social Media.
5. Find Influencers to Promote Your Game on Social Media.
6. Create a Community Around Your Game.

How profitable are indie games?

82\% of indie games never made more than $50k on Steam. Accounting for Steam split, discounts, returns etc, it’s more like $25–30k. So it’s save to say that less than 2/10 indie games are ever profitable. I’ve recently done some analysis on this and over 50\% of indie games never make more than $4,000 on Steam.

Does your indie game need social media marketing?

It will smell the same. Your indie game should be the same way. The purpose of your social media marketing should be to give your game a consistent presence that it maintains over time. You don’t do it with the expectation that your game is going to suddenly go viral, you do it for long term, sustainable growth.

How can social media marketing help my game?

Social media marketing is great for connecting on an intimate level with your fans and building lasting communities around your game, from early development until launch, and beyond.

How big is the indie game market in 2018?

In 2018, the indie game market was valued at roughly $1B on Steam alone*. This is encouraging for new and established developers, and an important reason not to just wing it. Follow these marketing must-haves on your way to indie game success.

How to make an indie game successful?

As an indie developer, you should aim at reaching the maximum audience from your target market on a shoestring budget. This automatically means that, unlike games backed by publishers, you can’t spend on unlimited advertisements to acquire users.