How do companies use WeChat?
WeChat allows a company or a brand to convert their followers into members. A business can use a marketing strategy of creating loyalty programmes using geo-location services to locate consumers and offer promotions close to them. There are three ways to market to consumers on WeChat: Offer a VIP card through the app.
Why WeChat is so important for businesses that are operating in China?
It offers China companies the ability to create their own mobile website on the WeChat platform, and potentially speak directly to WeChat’s 550 Million + active monthly users! Importantly, WeChat can also drive traffic back to your website and therefore directly create leads for your business.
Where is WeChat used?
China
WeChat is the only app in China to have over one billion active users and is one of only five apps in the world which have surpassed that milestone. WeChat Pay, which was built using the framework of Tenpay, has over 900 million users and has supplanted AliPay as the most popular payment service in the country.
Is there WeChat for business?
The most effective way to market your business on WeChat is by opening an Official Account. There are two types of accounts for WeChat marketing, Subscription accounts and Service accounts. The Subscription account is designed for marketing but is not open to overseas businesses.
How to use WeChat for your business?
WeChat allows a company or a brand to convert their followers into members. A business can use a marketing strategy of creating loyalty programmes using geo-location services to locate consumers and offer promotions close to them. There are three ways to market to consumers on WeChat: Offer a VIP card through the app
How McDonald’s is using WeChat for marketing?
There are two interacting menus for marketing purposes; this helps one to better manage interaction with fans. The international fast food company McDonald’s quickly understood the power of WeChat in their marketing strategy. They have been highly active on the network. They share fun and interactive content through the audio function.
How many users does WeChat have?
WeChat has 1.2 Billion monthly active users as of the third quarter of 2020. Advertising on WeChat means you will be able to reach out to 1.2 Billion potential customers. You just need to think of a creative marketing strategy to effectively promote your brand/business on WeChat.
Is WeChat the future of social media marketing in China?
Nowadays, everyone who knows China and how to do business in this country will tell you that social media platforms like Tencent’s WeChat are the future when it comes to marketing strategies. In fact, because of this network, every small company using WeChat has become a real competitor.