What is the marketing strategy of Oracle?
Oracle’s marketing strategy is based on selling a platform and three ideas: complete, open, integrated. Therefore their strategy is to sell to CXOs who want a technology partner than can lower their risks and provide complete solutions.
What are the strategies for marketing a product?
How to start product marketing? 6 steps of product marketing
- Step 1: Know your customers.
- Step 2: Market research.
- Step 3: Shape product positioning and messaging.
- Step 4: Create a go-to-market strategy.
- Step 5: Brief sales and marketing.
- Step 6: Launch your product and monitor results.
What is Oracle’s Marketing Strategy?
Oracle’s marketing strategy is based on selling a platform and three ideas: complete, open, integrated. – Complete means ‘end to end’ solutions, one stop shop for customers. – Open means less risk, because you are not locked-in (in theory) – Integrated also means less risk because Oracle guarantees things will work better together.
How does Oracle use direct marketing to persuade customers?
Oracle uses direct marketing to persuade potential customer to buy their products. Oracle is known for their quality and reliability so direct marketing is one tool which strongly works for them. They even use telemarketing to promote their products over a phone call. With telemarketing they provide discounts to clients.
How does Oracle sell its products and services?
Products and services of Oracle are marketed and sold through direct and indirect channels to companies of varied sizes, diversified industries, educational institutions, government organisations.
What is the distribution strategy of Oracle?
Following is the distribution strategy of Oracle: Oracle uses Site Hub for their placement strategies. They use the Site Hub analysis to find the best product placement strategies. Oracle provides most of its products to companies so it follows a B2B model.