What is the difference between wordmark and trademark?
A word mark is simply typed in standard character format without regard to the font, style, size or color. In a trademark application for a word mark, you are essentially seeking registration of the wording (or lettering) without regard to its style, design, font or any graphic features.
Can I change font of trademark?
When you file a trademark application for a WORD mark, it doesn’t matter what font, format or design you use, it is still under federal protection.
Can you change your logo after trademark?
Refresh Your Logo While Keeping Your Old U.S. Trademark Registration. You may be able to amend your national U.S. trademark registration to cover the most current version of your logo, so long as the new logo isn’t a “material alteration” of the original registered logo.
What is logotype and wordmark?
A wordmark is a freestanding word or words. Logotypes are just uniquely styled text logos that spell out the company or brand name in a characteristic typeface. Wordmark is a company name set in a stylized typeface.
Is wordmark a trademark?
Initially, the two most common types of trademarks are word marks and design marks. A word mark is, as it sounds, the actual words that are present in the trademark. This is also called a “standard character” mark. The registration is for the words themselves without claim to any particular font, style, size, or color.
What is a wordmark in design?
Wordmarks (or logotypes) Similar to a lettermark, a wordmark or logotype is a font-based logo that focuses on a business’ name alone. Think Visa and Coca-Cola. Wordmark logos work really well when a company has a succinct and distinct name.
Does font matter in trademark?
So the benefit of filing your trademark application as a word mark is that it allows you to protect that word or that phrase regardless of how it’s designed. It can be any color, any font, any placement, whether you have certain words at the top, certain words at the bottom or they’re all horizontal—it does not matter.
Can you edit a logo and use it?
Because a copyright holder holds exclusive rights to create derivative works, you can’t modify a copyrighted logo without violating copyright laws by creating an unauthorized duplication. In some cases, the new work may be significantly different from the original enough to be considered a new work.
Can you amend trademark application?
Simply put, it means changing or altering the application in some manner after it’s filed. The way to amend a trademark application is by filing an amendment with the United States Patent and Trademark Office (USPTO).
Can you trademark a wordmark?
Registering a trademark as a word mark provides you with flexibility, as it only protects the words or letters. This means that you can represent your wordmark in any manner and can use different design aspects using the wordmark without having the problem of losing trademark protection.
What is the difference between a trademark and a word mark?
A trademark typically protects brand names and logos used on goods and services. You can file a trademark application to protect your brand name, logo, slogan or sound. To protect each mark you need to file a separate application. A word mark is used to mention that the trademark filed is a word (brand name).
Should I Register my trademark as a logo or a word mark?
The safest way to protect the intellectual property in such instances would be to file the trademark as both as a word mark and as a logo. However, since filing multiple trademark applications would be an expensive affair, the next safest pick for businesses who are looking at cost efficiency would be to register the trademark as a word mark.
Is a brand name a logo or a word mark?
Quite often, the brand name of businesses constitutes both of words and logos rather than just a logo. The safest way to protect the intellectual property in such instances would be to file the trademark as both as a word mark and as a logo.
Can a trademark be used with the same spelling?
As long as the spelling in the usage of the mark remains the same as the mark applied for, a trademark owner may support its pending application or renew a registration with such usage. What is a design mark (special form)?