What is the difference between total events and unique events in Google Analytics?
Total Event( click/page view) = How many times were this event occurred . Unique Event ( click/page view) = How many people or sessions triggered this event. For Example: John visited my website and click a button which is tracked by google analytics “5 times”.
What does unique events mean in Google Analytics?
Unique Events are interactions with content by a single user within a single session that can be tracked separately from pageviews or screenviews.
What does total events mean in Google Analytics?
In the reports, Total Events are calculated as the total number of interactions with a targeted web-page object. For example, if one user clicks the same button on a video 5 times, the total number of events associated with the video is 5, and the number of unique events is 1.
What is the difference between pageviews and unique pageviews?
A pageview is defined as a view of a page on your site that is being tracked by the Analytics tracking code. If a user clicks reload after reaching the page, this is counted as an additional pageview. A unique pageview represents the number of sessions during which that page was viewed one or more times.
How are unique events counted?
Unique Events is a metric that counts the number of events with distinct Event attributes (Event Category, Action, and Label) that occur within a single user session. These events can be tracked independently from a web page or a screen load, giving you greater insight into actions taken within or across pages/screens.
Should I use Google Analytics 4?
The short answer is Yes, you should upgrade to Google Analytics 4, also called GA4. It simply means that you will have a new Google Analytics 4 property that you can collect data in. Having both Universal Analytics and Google Analytics 4 properties means that you can collect data in both the properties.
What is a unique user in Google Analytics?
The official Google Analytics definition of this Web metric was: “Unique Visitors is the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.” The new “user” definition is: “Users that have had at least one session within the selected date range.
Why are unique page views important?
Unique Visitors – which one matters most? Pageviews are important for publishers because each page view tallies with an ad impression for each ad on the page. If your ads are sold on a cost-per-thousand views (CPM) basis, this is an important number for you to grow.
What is compare three dimensions in Google Analytics?
To edit or add comparisons to a report:
- At the top of the report, click .
- Click + Add new comparison.
- Select Include or Exclude depending on whether you want the condition to include or exclude the data you define.
- Click in the Dimension field to select a dimension (e.g., Platform)
Which is better Google Analytics 4 or Universal Analytics?
Analytics creates a single user journey from all the data that is associated with the same user ID. Unlike Universal Analytics, a Google Analytics 4 property incorporates User ID natively across all reporting, analysis and insights and does not require a separate User-ID reporting view.
What is the difference between Ga and GA4?
The biggest difference between Universal Analytics and GA4 is the measurement model that they use. Universal Analytics uses a measurement model based on sessions and pageviews. Contrasting that, Google Analytics 4 uses a measurement model based on events and parameters.
What is the difference between unique events and total events?
The Total Events metric counts each event regardless of the combination of Category/Action/Label. For example: During the same session, a user clicks the Play button for the same video 5 times: Unique Events = 1. Total Events = 5.
What are total events in Google Analytics?
Total Events Every time a visitor to your website executes the specified action on the specified file, Google Analytics’ Event Tracking tool will note this. For example, if 300 different people clicked “Play” on your video file a total of 350 times, the total events for this would be 350.
Why is the total number of users in Google Analytics not equal?
The total number of users reported by Google Analytics is not equal to the sum of New Users and Returning Users: This is because Google Analytics also counts new users as returning users if they return within the selected time period. Thus there is an overlap between new and returning users.
How does analyanalytics measure unique events?
Analytics increments the Unique Events metric by 1 the first time during a session that it receives an event with a unique combination of Category/Action/Label, and ignores subsequent events in the session that have the same combination of Category/Action/Label.