Which media strategy is useful for FMCG companies?
The most effective digital marketing strategy for FMCG brands is to consistently engage with their customers by reaching out to them through social media platforms. With consumers spending more time on social media than ever before, digital has been driving FMCG sales in India.
What is marketing to you in FMCG?
For a long time, the focus of marketing strategies for FMCG brands revolved around a one-way promotion of their products. Today, however, digital marketing trends in FMCG are shifting the focus to creating user-centric content that brings actual value to consumers’ lives.
How can I promote my new FMCG product?
Top 7 FMCG Digital Marketing Strategies in India
- Customer-Centric Content Marketing:
- Creating presence with social media.
- User-generated content.
- Increasing appeal through Influencer Marketing:
- Automated Email Marketing.
- Hosting in-house eCommerce Store.
- Online Reputation Management.
How can I market my FMCG company?
What are the strategies adopted by FMCG companies for making their brands?
Some of the major strategies adopted by FMCG companies for making their brands outstanding compared to competitions are as follows: (i) Multi-brand Strategy (ii) Product Flanking (iii) Brand Extensions (iv) Building Product Lines (v) New Product Development (vi) Product Life Cycle Strategy (vii) Taking advantages of wide distribution network.
What is the difference between an FMCG and an industrial product?
An FMCG has short life cycle whereas an industrial product has long PLC. According to PLC, companies plan to develop new products after abandoning the old product which has experienced the decline stage of PLC curve.
Why digital transformation is important for FMCG companies?
There are no doubts that adopting digital tools means the world for every business looking for innovative ways to improve their business. Digital transformation directly increases effectiveness across every channel of distribution. The higher the quality of digital tools and platforms the FMCG companies use, the better the results.
What is the economic environment for FMCG industry in 2018?
According to the report, the economic environment for FMCG Industry during H1 2018 was 40\%. Increasing implementation of digitalization techniques along the procurement and distribution cycle, a growing e-commerce market, and changing lifestyles in developing markets drive the FMCG market.