Is the term Big Mac trademarked?
At that time, the EUIPO ruled that McDonald’s had not proved genuine use of the trademarked term “Big Mac” as a burger or restaurant name. The latest EUIPO ruling revokes McDonald’s automatic trademark rights to the use of the term “Mc” on a long list of food products, drinks and restaurant services within the EU.
Why is Mcdonalds in Europe better?
Unlike the US, there are no additives in European fast food. European sizes are also much smaller and all of the ingredients used are easy to pronounce, making their McDonald’s “healthier” overall.
Is McDonald’s removing the Big Mac?
McDonald’s released and quickly removed its little and double Big Mac burgers at the start of the coronavirus pandemic shutdowns. However, after the chain announced it would be shortening its menu as a result of the coronavirus pandemic, the two new burgers quickly disappeared and have not returned since.
What is the trademark of McDonald’s?
Golden Arches
The word “McDonald’s” is a trademark. We call this a standard character text trademark and it would be on its own USPTO trademark application if you wanted a federal registration for it. The Golden Arches is a logo, but this too is serving as a trademark. We refer to this as an image or stylized trademark.
When did McDonald’s Lose the Big Mac trademark?
In mid-January of 2019, McDonald’s lost its rights to the trademark ‘Big Mac’ in a European case which ruled in favor of an Irish fast food chain, Supermac’s. Supermac’s, founded in 1978 by Gaelic football player Pat McDonagh, offers a burger called the ‘Mighty Mac’.
When was McDonald’s trademark?
They renamed the re-vamped restaurant McDonald’s on December 12, 1948 and launched the now famous registered trademark brand.
How is Mcdonalds in Europe different?
In Europe the McDonald’s are much nicer, boasting trendy modern décor, interior decorating, and a variety of paint schemes to make the place a comfortable experience when dining. Some are so nice you’d think you were in an upper class restaurant.
How does Brexit affect Mcdonalds?
“Like most retailers, we are currently experiencing some supply chain issues, impacting the availability of a small number of products,” read a statement sent to DW from McDonald’s UK headquarters. “Bottled drinks and milkshakes are temporarily unavailable in restaurants across England, Scotland and Wales.”
Why did McDonald’s get rid of ronald McDonald?
The company had said that the ‘current climate around clown sightings in communities’ means they will remove Ronald as the brand’s frontman. A statement on the McDonalds website reads: “We’re afraid that Ronald McDonald no longer appears in McDonald’s UK advertising, but he is still very busy working for us.
Are Big Macs smaller now?
The big Mac has gotten smaller, by quite a bit. When the big Mac was first introduced it was made with 2 pieces of “quarter meat”, as in each piece is a quarter pound before cooking. Now it is made with 2 pieces of “10-1 meat”, meaning each is 1.6 ounces before cooking.
Why did McDonald’s Loses Big Mac trademark?
McDonald’s lost the Big Mac trademark after a legal battle with Supermac’s, an Irish fast-food chain. (The name comes from owner Pat McDonagh’s nickname in his heyday as a college Gaelic football player.) Supermac’s argued that McDonald’s legal interventions were preventing the chain from expanding outside Ireland.
Is McDonald’s Big Mac trademarked in the EU?
The European Union Intellectual Property Office takes away McDonald’s trademark on its Big Mac burger in the EU. An Irish restaurant chain called Supermac’s, which calls McDonald’s a “trademark bully,” prevails in its complaint against the U.S. fast food chain. McDonald’s can still appeal the decision.
Can Supermac expand its ‘Big Mac’ brand across Europe?
The Galway-based firm persuaded the European Union Intellectual Property Office (EUIPO) to cancel McDonald’s use of the “Big Mac” trademark, opening the way for Supermac to expand across Britain and continental Europe. McDonald’s can appeal against the ruling. A Supermac’s restaurant on O’Connell Street in Dublin.
Is McDonald’s a ‘trademark bully?
An Irish restaurant chain called Supermac’s, which calls McDonald’s a “trademark bully,” prevails in its complaint against the U.S. fast food chain. McDonald’s can still appeal the decision. A man drinks a coke and eats a Big Mac at a McDonalds in Cologne, Germany, 25 May 2015.
Why did McDonalds change the name of their Big Macs?
McDonald’s had been using its trademark on Big Mac to stop the company from trademarking its own name in the EU, which would help it expand beyond Ireland and Northern Ireland. The Chicago-based company had argued that Supermac’s was too close in name to the trademarked burger and would confuse the public.