Is LEGO getting more popular?
Lego consumer sales jumped 21\% in 2020, the result of a broader product range, e-commerce investments paying off and a surge of growth in China. The Danish toymaker reported revenue for the year that topped 43.7 billion Danish krone, about $6.99 billion, up 13\% compared with 2019.
Is LEGO making a comeback?
The LEGO brick may not look like much, but it’s the cornerstone of the $6.25 billion Danish company. Today, LEGO’s blockbuster portfolio includes collaborations with The Beatles, Star Wars, and Frozen, a mega-hit movie franchise and 8 LEGOLand theme parks.
Is LEGO the most popular toy in the world?
This statistic shows the value of the leading 10 toy brands worldwide. In 2021, Lego was the top ranked toy brand in the world with a brand value of approximately 5.4 billion U.S. dollars. The global toy market is significant, having reached 94.7 billion U.S. dollars in annual revenue in 2020.
Is LEGO worth collecting?
Let us start with the first great reason to buy LEGO collector sets: LEGO products are a great investment. Some say buying LEGO products is a better financial bet than buying stocks. Most LEGO sets become more valuable over the years, especially the ones in mint condition or sealed in their original boxes.
Did Lego Star Wars save Lego?
However, not only were the two a comparatively late marriage, but Star Wars might just have saved the LEGO brand. Business Insider details the broader strokes of the brand-saving match-up. The LEGO video game arrived in 2005, just after Jorgen Vig Knudstorp took over the company and began turning its prospects around.
What is the history of the Lego brand?
The Lego Group began manufacturing the interlocking toy bricks in 1949. Supporting movies, games, competitions, and six Legoland amusement parks have been developed under the brand.
How many Lego stores are there in the US?
Lego operates 132 retail shops, called Lego Stores, spread across 20 countries. The U.S. stores include the Downtown Disney shopping complexes at Disneyland and Walt Disney World Resorts as well as in Mall of America in Bloomington, Minnesota.
What is LEGO Education North America?
In the US, Lego Education North America is a joint venture between Pitsco, Inc. and the educational division of the Lego Group. In 1998, Lego bricks were one of the original inductees into the National Toy Hall of Fame at The Strong in Rochester, New York. Lego pieces of all varieties constitute a universal system.
How many Lego bricks are made each year?
The Lego Group estimates that in five decades it has produced 400 billion Lego blocks. Annual production of Lego bricks averages approximately 36 billion, or about 1140 elements per second.