How do you determine the value of an influencer?
There is no industry standard for measuring a piece of influencer-produced media, so it’s helpful to look at sales and ROI from a past campaign. Next, divide the number of pieces of media produced for the total campaign by sales, and assign a value to each piece of media.
How much is an influencer post worth?
Influencer Rates* Worldwide, by Influencer Tier, March 2019
| Type of content / Influencer Tier | Nano (500-5k followers) | Micro (5k-30k followers) |
|---|---|---|
| Post | $100 | $172 |
| Video | $114 | $219 |
| Story | $43 | $73 |
How is social media worth calculated?
According to Hootsuite, social media ROI is the “measure of all social media actions that create value, divided by the investment you made to achieve those actions.” Their formula for calculating this ROI is as follows: Value/Investment (people hours, ad budget, etc.) x 100 = social media ROI (as a percentage).
How do you calculate ROI on influencers?
How do you calculate the ROI of influencer marketing?
- Set your goal.
- Determine the key performance indicators (KPIs) most relevant to your goal.
- Determine what marketing strategy—and platform—works best for you goal.
- Evaluate your expenses.
- Revenue and conversions.
- Pageviews and impressions.
- Engagement on social media posts.
What is a rate card for influencers?
It typically includes details about the rate for each product or service you are offering the brand, and even potential packages or bundles. It’s important to understand that your media kit and rate sheet are typically presented at different times.
How much do influencers cost?
On average, influencer marketing agency prices range from $1000 to $18,000 per month. While every agency varies, this fee tends to include the following: Creating an influencer marketing strategy.
What is a Facebook Follower Worth?
According to Syncapse empirical research, the average value of brand fans in key consumer categories is valued at $174. The value is based on the fact that fans engage more with the brand, spend more and are more loyal than non-fans.
What is estimated media value?
In simple terms, your digital word of mouth was earned, not bought. Earned Media Value, or EMV, is a means to assign a dollar value to the various actions associated with different social media content types. These actions are then projected to be worth a numerical dollar value to your business.
How are influencer campaign results calculated?
Most TRIBE posts generate 2-4\% engagement, so if you’re choosing influencers with 2\% or more, you are onto a winner! The other measure of influencer success is cost per engagement (CPE). Simply it’s how much you’re paying for every like or comment on a piece of content that features your brand.
How do you calculate the ROI?
ROI is calculated by subtracting the initial value of the investment from the final value of the investment (which equals the net return), then dividing this new number (the net return) by the cost of the investment, then finally, multiplying it by 100.
How much do influencers get paid?
At TRIBE, we have an industry ‘rate card’ for influencers to use as a guide to pricing their content. As Business Insider reported, “TRIBE’s top influencers in the UK area are earning £110 per post and up to £600 per week through the platform.”
How much do influencers make a year?
According to data from Vox, a micro-influencer, or someone with between 10,000 and 50,000 followers, can expect to make anywhere from $40,000 to $100,000 per year. On the other hand, influencers with millions of followers can earn tens of thousands of dollars per post.