How can I improve my FMCG?
6 proven techniques to increase sales for an FMCG business
- Define dealer margins.
- Maintain your supply.
- Refer customers.
- Share advertisement costs.
- Provide after-sales service.
- Establish relationships within your industry.
What are the main challenges facing FMCG companies today?
Biggest Challenges in FMCG
- Big Data. Data explosion is underway as the ability to acquire, store, and process data continues to improve exponentially.
- Social Media. Information now moves at a rapid speed.
- Online Grocery Shopping.
- Environment & Sustainability.
- Ageing.
What is effective coverage in FMCG?
In the FMCG sector, ECO or Effectively Covered Outlet is a metric that defines the number of outlets out of a total number of outlets on a route, market, or territory that are making at least one sales memo in a month.
How do you make a beat plan?
Consider all areas to be visited and possible travel time. Then, narrow down on routes that will help you cover maximum counters in minimum time. Try a few combinations until you achieve the desired number of visits for all counters and shortest possible travel route.
How to manage effective distribution in FMCG sector?
12.Managing effective distribution is very difficult. Distribution is the lifeline of FMCG sector. Distribution means “Optimum product ,optimum quantity in an optimum outlet”. Throughout the geography , product should be distributed among all the potential outlet.
Will the FMCG industry continue to grow even if there is recession?
People will not stop having bath. Therefore, recession or no recession, this industry will grow. Currently it is growing at 12–15\%, which is good. FMCG sector is the 4th largest sector contributing to Indian GDP. Risk in terms of Employment?
How has covid-19 impacted the FMCG industry?
Covid-19 pandemic has upended the FMCG industry like never before. Despite manufacturing and selling essential products, in this lockdown period, FMCG companies have had to swiftly respond to unprecedented challenges, with innovative strategies to maintain supply chains and ensure consumers can access their products.
How can FMCG companies stay resilient in a changing world?
From implementing strategies to scale-up or re-start operations at plants and warehouses, to striking unique online and offline partnerships for last mile deliveries, FMCG companies have had to pull out all the stops to stay resilient.