What is eVar and props in Adobe Analytics?
Naming convention: Props are considered traffic variables, meaning they are used to report on popularity of various dimensions of your site. eVars are considered conversion variables. They are used to determine which dimensions of your site contribute the most to success events.
What is a prop in Adobe Analytics?
Props are custom variables that you can use however you’d like. They do not persist beyond the hit that they are set. TIP. Adobe recommends using eVars in most cases. In previous versions of Adobe Analytics, props and eVars had advantages and disadvantages to each other.
How many eVars and props in Adobe Analytics?
Adobe supports up to 250 eVars, and only 75 props.
What is merchandising eVar?
Merchandising eVars let you assign the current value of an eVar to a product at the time a success event takes place. This value remains tied to that product, even if one or more new values are later set for that particular eVar.
What is event serialization in Adobe Analytics?
Event serialization is the process of implementing measures to prevent duplicate events from entering Analytics reporting. De-duplicating events is important in cases where you don’t want metrics inflated by visitors refreshing the page.
What are list variables in Adobe Analytics?
List variables are custom variables that you can use however you’d like. They work similarly to eVars, except they can contain multiple values in the same hit. List variables do not have a character limit. Make sure you record how you use each list variable and their logic in your solution design document.
Who creates the props list?
The SM or director will schedule when working props are needed in rehearsals. Below is one example of how to create a working Props List to keep track of each prop’s what, who, where, and when during the show. Of course, you will tweak it to better serve the production for each show is different.
Which event types are available for custom success events in Adobe Analytics?
The selected Type determines whether the event is a counter (standard), numeric, or currency event. Numeric and currency events allow you to increment metrics by more than one. Counter events are used to record an event in time, whereas currency events record a decimal number, like tax or shipping.
How many eVars are available in Adobe Analytics?
250 eVars
eVars. This feature is limited to 250 eVars per Report Suite. Additionally, each eVar may contain up to 500,000 unique values or data elements per month.
What are processing rules?
Processing rules let you make changes to data based on defined conditions. Processing rules are applied to data as it is collected, and rules are applied to all data that comes through the AppMeasurement libraries and through the Data Insertion API. Processing rules also apply to the full and log data sources.
What is multi Suite tagging?
Multi-suite tagging allows you to send image requests not only to a global report suite but also to individual child report suites so that you can provide subsets of your company’s global report suite data to different end users.
What is a vista rule?
VISTA rules are realtime data manipulation system, which resides on serverside, where in any traffic variables and custom variable can be created or deleted. There is no limit to create VISTA rule on each Report suite. VISTA rules can act on data sent in HTTP header and data sent through Report and Analytics code.
What is the difference between props and evars in Adobe Analytics?
The heavier the variable the more computing power is required to process it. The variable size for props and eVars are different. Props are of only 100 bytes, while eVars are of 255 bytes. Hence, your real time reports in Adobe Analytics are only prop reports as props are lighter to process.
Why can’t I Cross props and evars in SiteCatalyst?
That’s one of the reasons you generally set an eVar every time you set a traffic prop. You can correlate two traffic props together (browser and subsection for exmaple), and you can subrelate two conversion variables together, but in SiteCatalyst, you can’t cross props and eVars. If you’ve got Discover, well that’s a different story.
What are evars in Adobe success events?
Evars are inextricably linked to ‘Success Events’ in Adobe. Success Events count granular positive occurrences on our sites and apps. We have available numerous builtin events, and we can also define our own (up to 1000). Likewise, we can define up to 250 (depending on contract) custom Evars if the builtin Evar set isn’t enough to meet our needs.
How do I set a custom traffic prop with EVAR?
You need to use an eVar. In many cases, when you set a custom traffic prop, you’ll also want to set a custom eVar too. Mostly you’ll just pass a single value into an s.prop – maybe the name of the sub-section, or the name of a tool, the type of user currently logged in, or the category of content etc.