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What is a category page in eCommerce?

Posted on September 2, 2022 by Author

What is a category page in eCommerce?

A category page (or product listing page) is one of the most important assets of any eCommerce store. It’s the page where products are shown and it plays a significant role in conversions since it’s one of the strongest pages UX-wise, SEO-wise and thus, Sales-wise.

What is a category listing page?

A product listing page or category page is a page that lists multiple products within a category, with each product represented by a photo, a price, and product name. These pages are usually linked to from the category navigation bar and include filter options.

What is a listing page?

A product listing page (PLP) is a page on a website that presents a list of products based on a category or search query. Today, the majority of eCommerce traffic is sent to product listing pages, either from an email campaign, social media, or advertisement.

What is a category landing page?

The default category landing page is the page that website users typically are taken to when they select a category in the navigation hierarchy. The category page lets you browse, and you can also sort and refine the categorized products.

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How do I create an ecommerce category?

  1. Create proper product categories. If you want to be successful with your ecommerce product category pages, start by creating the proper product category.
  2. Go from general to specific.
  3. Customize your headings.
  4. Create category and subcategory pages.
  5. Make sure category page images are consistent.
  6. Add breadcrumb navigation.

What is the best category for ecommerce?

Best-selling eCommerce product categories of 2020

  • Home exercise equipment. Stationary bikes and other workout gear replaced trips to the gym.
  • Electronics.
  • Meal boxes and kitchen accessories.
  • Gaming.
  • Creative home entertainment.
  • Furniture.

Where is product category page?

The Category page is basically the bridge between your homepage and your product pages. After your homepage, the category page is the next most important step in your funnel. This is the part where you help narrow down options for people and guide them to their desired product page so they make a purchase.

What makes a good category page?

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Every product category page has well-defined entries, which makes it easier for customers to shop on their site. The company is doing a fairly good job in ensuring potential customers stay longer on their page by prioritizing the latter’s convenience and requirements.

How do I create a product list page?

Create a Product List or Product Detail Page Template

  1. From the Page Designer Visual Editor, click New.
  2. Select the Product List Page page layout.
  3. Assign one or more categories from your catalog to the page.
  4. Enter a name and description for the page, and click Next.
  5. Review the page information, and click Save & Create.

What is the purpose of the product list?

The main purpose of a product list is to give an overview of a business’s products, but may also help with invoicing, tracking sales, and stock management.

How do you write a category page?

A good category description will tell users exactly what is available and encourage them to stay.

  1. Use persuasive writing and add product details.
  2. Use long-tail keywords to bring in more organic traffic.
  3. Add links to other products and categories to make visitors stay at your site longer.
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What is category page writing?

Categories group individual Web pages together based on a similar subject or theme. Widely used in blogging platforms like WordPress, categories give order and structure to a website’s content, or its taxonomy.

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