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How much equity do I need for head of marketing?

Posted on August 27, 2022 by Author

How much equity do I need for head of marketing?

As was already mentioned, A VP of marketing equity grant should be 1.3 to 7\% if they’re founders and 0.5 to 1.2\% if they’re non-founders. However, it also depends on how much this person is worth to you. It also depends on how much you’re paying them. If you’re giving them a full salary, then less equity is okay.

How much equity should a VP get?

0.5\% to 3\% is typical for an experienced VP of product management after a Series A funding round. However, it also depends on what you’re paying your VP. If you’re giving them a full salary, allocating less equity would be perfectly okay. Most startups cannot afford to give much salary, so they compensate with equity.

How much employee equity should you offer your startup’s developers?

Leo Polovets of Susa Ventures suggests offering between 1\% and 2\% for a lead developer, based on data from Silicon Valley early-stage startups. Fred Wilson of Union Square ventures has posted an entire free, online class where he goes into great detail about structuring employee equity, which is definitely worth watching. What about advisors?

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How much do startup founders get paid for key hires?

If a key hire is the third person joining a two-person team, he or she can almost be considered a co-founder and may get as much as 10\% of the company. But if a head of sales or VP of marketing joins once a startup has a product to sell and promote, they may get between 1\% and 2\%, depending on experience.

What is equequity and how does it work for startups?

Equity awards, regardless of their form, are subject to vesting schedules. Traditionally, startups have used a four-year benchmark with a one-year cliff: no ownership until an employee has worked twelve months, and then 25\% for each year worked (or an additional 1/48th for every month worked).

How much equity do you get when you hire someone?

The percentage equity a hire gets depends on factors such as domain expertise, how early he joins (if he joins earlier, there is more risk and less stock), how critical the person is to the company and its funding, experience with associated ventures, whether or not he is replaceable, and connections.

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