How is event value calculated?
Event Value is calculated by Total Events * value where value is what you specified in the _trackEvent call. Since you specified the value as 1, and there were 10 clicks, that makes for a total of 10 in the Event Value column. Avg. Value is calculated by Event Value / Total Events .
How do I add an event value in Google Analytics?
Auto-event tracking options
- Log into Google Tag Manager.
- Select “Tags” from the left-hand side.
- Create a new tag and select Universal Analytics as the Tag Type.
- Set your Google Analytics Tracking ID.
- Choose “Event” for the track type.
- Set your Event Category, Action, Label and Values.
- Set your triggers as required.
What is the difference between an event and an event goal in Google Analytics?
Both events and goals are really useful features of Google Analytics. Events can be used to measure any on site actions and can be recorded multiple times. Goals provide more important data and the goal flow report is a further feature which makes it easier to evaluate the success of your marketing activities.
What is a default event Google Analytics?
You should use the default Google Analytics Events, which have pre-set categories and labels. Using these events facilitates consistent reporting and interoperability with future functionality. Note: The built-in events don’t use , , and .
What is Event target value?
The target event property returns the element that triggered the event. The target property gets the element on which the event originally occurred, opposed to the currentTarget property, which always refers to the element whose event listener triggered the event.
How do I see event parameters in Google Analytics?
You can always click the Parameter reporting tab on top of the All events report to see a list of the events that have custom parameters enabled, and you can click the event name to edit the parameters. Once you see the parameter selector, you can search for the parameters name in the list.
Where do you put events in Google Analytics?
How to Set Up Google Analytics Events in Google Tag Manager
- In the Tag Screen, Click New.
- Select a Google Analytics Tag and in the Track Type drop-down, select ‘Event’
- Choose your Category, Action, Label or Value.
- Choose whether the Non-Interaction is False or True.
What is the relationship between event and event goals Google Analytics?
Unlike goals, events are not related to your organization’s KPIs; they are just actions that someone would take on the way. Another difference between goals and events is that events can be measured more than once per session, so you can see if someone is really smashin’ that button.
What is the difference between event target and event currentTarget?
target is the root element that raised the event. currentTarget is the element handling the event.
Is Event target value always string?
target is a div which does not have value . Wrapping event. target. value || ” in String() is not necessary as it will always be either value (which is always a string or undefined ) or the empty string in the case that value is undefined .
What are the functions of Google Analytics?
Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.
What is Google Analytics event tracking?
Google Analytics event tracking is an advanced feature that allows you to track a specific user’s interaction/activity (link clicks, downloads, form submission and video plays) with a web page element. The user’s interaction/activity with a web page element that you track in Google Analytics is called an ‘event’.
Where to find your Google Analytics tracking code?
Where to Find Your Google Analytics Tracking Code. Click the Check Status link in the top right corner. You’ll now see the complete Google Analytics code for your site near the bottom of the page. Select it all and copy it, and now you can add the code to your site as usual. Typically you can add this to the portion of your site or blog theme,…