How do you get sponsors for TV shows?
There are two main ways to find a sponsor:
- You hire an agency that does the job for you. Many adversing firms and marketing companies are into this business. The agency works on a pre-negotiated package and finds a sponsor for your TV show.
- Find a sponsor yourself; this can be done with the following methods:
What does it mean when a company sponsors a TV show?
A TV sponsorship is essentially an opportunity to showcase a brand in a frequent and, relatively, non-intrusive way. There are end-cap sponsorships that pad programme blocks (“brought to you by …”) or displays “inside” of programming, where there is some kind of imagery that reflects back to brand equity.
How much does it cost to sponsor a TV Programme?
The capital cost for sponsorship can range from £30k to £10 million + for some of the largest properties. There is always a late market for sponsorships as broadcasters are open to deals when shows are very close to air and are without a sponsor.
What companies do sponsorships in South Africa?
The Coca-Cola Company.
How much is TV sponsorship?
Answer: There are two television advertising costs: buying adverts the spots between TV shows in the UK. Rates for the smaller digital channels start around £50 to £150 for daytime and £150 to £300 for peak time. TV adverts during Good Morning Britain or Lorraine can cost between £3,000 – £4,000.
What is film sponsorship?
“Simply put, a sponsorship is when a company invests its resources into your project. Those resources could be in the form of money, the products or services they offer, or a combination of both.” – Ron Dawson, Dare Dreamer Magazine.
Can I Make my TV show on sponsor money?
Though its not enough to make your TV show on sponsor money, but it can get you started by either showing off your sponsorship to a Channel/Network, or use that money to make a pilot. Wisely using your sponsor money can help you make a good impression on your distributor.
Should you seek sponsorship for a film event?
Seeking sponsorship for a film event is different. You’ll likely have more opportunities to show off a company’s brand. You can invite a spokesperson from said company, so that they can communicate directly with potential buyers. While some may find that too intrusive, it is helpful to think about when considering the opportunities events pose.
What are some examples of companies using TV sponsorship to grow?
For example, Surf was a relatively small brand in a low interest category, but it used TV sponsorship to outshout its rivals. By sponsoring ITV2’s “The Only Way is Essex”, and maximising interest in the TOWIE characters to the full.
What are the benefits of TVTV sponsorship?
TV Sponsorship can deliver a consistency of audience, time of day and environment that is expensive to replicate through the traditional media buy. Sponsorship can be a great way for brands to first get on telly.