Can bad reviews ruin a business?
Research shows that one negative review drives away 22\% of prospects, around 30 customers. The percentage of lost customers increases with an increase in negative reviews. Three negative reviews drive away customers by 59.2\%. More than four negative reviews increase your lost customers to 70\%.
What do you do if you get a bad review online?
If a bad review is plaguing your small business, here are some ways to not go about dealing with the situation.
- Get defensive.
- Ignore it.
- Get pulled into an online battle.
- Acknowledge the issue and apologize.
- Tactfully promote a positive image of your business.
- Be authentic and personal.
- Take it offline.
What do you do when someone gives you a bad review?
When you’re managing people’s perceptions, it’s important to recognise how the other person has seen the service, product or experience. Avoid anything antagonistic, the idea of responding to a negative review is to simply close the loop, move on and get back to business.
How do you respond to a negative online review?
Steps To Responding To Negative Reviews
- Respond Quickly.
- Acknowledge The Customer’s Complaint.
- Apologize & Empathize.
- Take Responsibility.
- Provide An Explanation If Needed.
- Take The Discussion Offline.
- Make It Right.
How much does a bad review cost a company?
We can quickly calculate that ONE BAD REVIEW will cost you $750 to $3,000 annually. You can easily plug in your average sale to make this simple calculation. And it’s not just losing that INITIAL SALE to a NEW CUSTOMER, you also lose all of the revenue that new customer would have generated over a time horizon.
How do you respond to an unfair review?
Is it illegal to hide bad reviews?
The Consumer Review Fairness Act makes it illegal for companies to include standardized provisions that threaten or penalize people for posting honest reviews.
Is writing a fake review illegal?
Yes. Under 15 US Code § 45, the Federal Trade Commission (FTC) has the power to stop and penalize parties “using unfair or deceptive acts or practices in or affecting commerce.” This makes it a crime to break official rules imposed by the FTC. And the FTC forbids the use of fake testimonials.