Why do companies use different brand names in different countries?
Brand names are associated with a certain level of quality and as such have to maintain that perception. When a company decides to expand to other countries, they sometimes modify the product they offer either due to regulations and laws in that country or consumer tastes and preferences.
What is Burger King called in the United Kingdom?
Burger King United Kingdom Ltd.
Can I have different names in different countries?
Yes, although if you have changed your name before applying for citizenship for another country, you’ll apply using the name you’ve changed to; some countries have a special section in the citizenship papers for this where you state the reason why you changed your name, and what it originally was, so they can properly …
Why multinational companies often use different brand names for the same product sold in various countries?
Companies sell multiple product lines under their various brand names, seeking to distinguish them from each other for better usability for consumers.
Why is wimpy called wimpy?
The Wimpy brand was established in 1934 by Edward Gold, when he opened his first location in Bloomington, Indiana under the name Wimpy Grills. The name was inspired by the character of J. Wellington Wimpy from the Popeye cartoons created by E. C. Segar.
Why do we have different names for countries?
Nations often have a different relationship with their neighbours as others have. That’s why they call them differently. Farther countries are called with a name inherited form other languages but they are modified suitable for the new language. Some names have been translated.
Why do some products have different names for different markets?
Some reasons to have different names for different market include: Names may have undesirable meanings in foreign languages so there is a need to change the brand name for that country Product’s original name is already in use in another country by a different product
Why are there different names for our favorite products abroad?
As if language barriers and cultural differences don’t make traveling outside of the country difficult enough, there’s also the fact that a ton of our favorite products have different names abroad. If you’re an American on vacation in Australia, for instance, then the only place you’re going to find a Burger King Whopper is at Hungry Jack’s.
Can a multinational company use a local brand name?
LEGAL: In the last case, there is a possibility that a local brand previously owned the legal right to use a name similar or identical of the multinational product. Usually, the multinational offers to buy the local brand just to use the name on their own product. When the deal fails, another name has to be created.
Is it possible to have just one product name across different regions?
A product may have a different positioning strategy in different regions, and therefore a unique name would be valuable. That’s because the original brand name may mean a different thing in a different geography. However, one good way to have just one product name across different geographicies is to know what a name means in those places.