Why did Marathon bars become Snickers?
Why did Marathon become Snickers? Mars decided to rebrand Marathon in the UK and align it with the rest of the world. Mars bosses changed the name of Marathon to Snickers in 1990. Famous adverts for the chocolate bar included one in 2006 when The A Team’s Mr.
Why was the Marathon Bar discontinued?
The Marathon bar was a chocolate bar that was made by the Mars chocolate company. The bar has since been discontinued in 1981 most likely because of its similarity to the other candy bars that mars was selling at the time and continues to sell today.
Are Snickers changing back to Marathon?
Marathon is the original name for a Snickers bar, made up of nougat, peanuts, caramel and chocolate. From 10 August, Mars Wrigley has reintroduced the classic chocolate bar under its original name, at Morrison’s and McColls stores. The retro chocolate will now be available as a Marathon bar for a three-month period.
What was the Snickers bar originally called?
Marathon bars
Marathon bars, as they were known in the UK, were renamed Snickers in 1990 because Mars wanted to be consistent around the world. The name has now been re-registered as a UK trademark. Mars says the Marathon bars will still use the same recipe as Snickers, so there will be no changes to the product.
When did Marathon change its name?
1990
The annual global sales of Snickers was $2 billion as of 2004. In the United Kingdom, Snickers was sold under the brand name Marathon until 1990….Snickers.
| Product type | Confectionery |
| Owner | Mars, Incorporated |
| Country | United States |
| Introduced | 1930; 91 years ago |
| Markets | Worldwide |
What was Mars bar originally called?
Milky Way bar
However before the Mars company even was called “Mars”, it was first called the Mar-O-Bar company and had a candy bar named Mar-O-Bar that evolved into the Milky Way bar.
When was Marathon bar introduced in UK?
The annual global sales of Snickers was $2 billion as of 2004. In the United Kingdom, Snickers was sold under the brand name Marathon until 1990. Snickers-brand Marathon energy bars have since been sold in some markets….Snickers.
| Introduced | 1930; 91 years ago |
| Markets | Worldwide |
When was the Marathon Bar invented?
Chocoholics can pick up a pack of four for £1, the same as 25p per Marathon. Retro chocolate fans will no doubt remember when the Marathon bar was renamed Snickers back in 1990. It was first created in the 1930s but Mars decided to change the name in the UK to match with the US brand.
Why did Marathon change its name?
The bar was marketed under the name “Marathon” in the UK and Ireland until 1990, when Mars decided to align the UK product with the global Snickers name (Mars had marketed and discontinued an unrelated bar named Marathon in the United States during the 1970s which was similar to the UK’s Curly Wurly).
What chocolate bar changed its name?
Snickers. Snickers is a US chocolate bar created in 1930 and named after the favourite horse of the Mars family. But, until 1990, they were known as Marathon bars in the UK – when the name changed to bring it into line with the rest of the world.
Who makes the Marathon Bar?
Marathon is a chocolate bar consisting of an 8 inch length of braided chocolate covered caramel. It was manufactured by Mars Inc and first sold in the United States in August 1973.
Why did they change marathon bars to Snickers?
Marathon bars, as they were known in the UK, were renamed Snickers in 1990 because Mars wanted to be consistent around the world. The name has now been re-registered as a UK trademark. Mars says the Marathon bars will still use the same recipe as Snickers, so there will be no changes to the product.
Why did they change the name of Marathon bars?
Created with Sketch. Marathon chocolate bars will return almost 30 years after being renamed Snickers. The nut-packed snack will be called Marathon once more in Morrisons, but only for three months. Marathon bars, as they were known in the UK, were renamed Snickers in 1990 because Mars wanted to be consistent around the world.
Why did Morrisons change the name of their Snickers bars?
The nut-packed snack will be called Marathon once more in Morrisons, but only for three months. Marathon bars, as they were known in the UK, were renamed Snickers in 1990 because Mars wanted to be consistent around the world. The name has now been re-registered as a UK trademark.
Why is there a new name for Marathon chocolate?
‘It’s a great way to celebrate over 85 years of Mars making chocolate in the UK and we hope this serves as a wonderful treat for fans of Snickers who remember when it was called Marathon.’ Despite the retro wrapper, there will be no change to the recipe – so it’s basically the same name only with a different product.