Why you should update old blog posts?

Why you should update old blog posts?

When you leave your old blog posts to languish and decay, you’re essentially wasting the time and money you invested in getting those posts published. Instead, you should spend a few hours updating those old posts to make those investments continue to earn money for your business.

What do you do with old blog content?

Add the latest information to the blog

1. Study what your competitors have covered in their posts.
2. Check that all the links point to the appropriate blog/source.
3. Replace links to old stats/data with the latest ones.
4. Remove parts of the content which you find no longer relevant.
5. Add the latest content to the blog.

How do you update your blog content?

Edit a post

1. Sign in to Blogger.
2. Under the name of a blog, click Posts.
3. Click the title of the post.
4. Make your changes. To check how your post will look when it’s published, click Preview.
5. For posts that: Have been published: Click Update or Revert to draft. Haven’t been published: Click Publish or Save.

Should you update blog posts?

It’s the idea of working smarter rather than harder. Using less energy than it would take to produce a completely new blog post, you can update your old posts and help them earn even more traffic, social media shares, and maybe even more money. This works, first and foremost, because Google values freshness.

Should I republish old blog posts?

Your old blog posts may include outdated photos and even lingo that isn’t used anymore. To prevent your new readers from coming across outdated content, you should give these posts an update and then republish them. You’ll especially want to update your old blog posts that still get a lot of traffic.

How can I update my old blog?

25 Ways To Update Old Blog Posts for SEO

1. Consolidate mid-performing content.
2. Add the current year to your heading tag.
3. Update meta tags for keywords with a low CTR.
4. Answer “people also ask” questions.
5. Improve your search intent match.
6. Add internal links to recent content.
7. Link to new research studies.

How can I update an old blog post?

Just log in to your site’s CMS (e.g., WordPress), navigate to the old post, then delete the old content and replace it with the new. Keep the URL as is, but make sure to update the title and OG tags to reflect the new content. Finally, change the publish date to the current date and hit update.

How do you update old content?

Updating Old Content – A Step-by-Step Approach

1. Collect Your Data. The first question is, which posts are the ones you should optimize?
2. Find the Right Pages to Update.
3. Update Your Keyword Research.
4. Analyze Search Intent.
5. Improve Your Headlines.
6. Update the Content.
7. Remember Your On-Page SEO.
8. Improve Your Calls to Action.

How do I republish my blog content?

Here is the checklist for this type of post:

1. Create a new title: Yes.
2. 301 redirect of original post: No.
3. What to do with the original post: Add an editor’s note to say this post has been republished and include a link to the updated (new) post.
4. Include “By Popular Demand” in the new cover image: Yes.

How do I republish an old blog?

Republish the post Just log in to your site’s CMS (e.g., WordPress), navigate to the old post, then delete the old content and replace it with the new. Keep the URL as is, but make sure to update the title and OG tags to reflect the new content. Finally, change the publish date to the current date and hit update.

When should I update content?

Here are 10 smart reasons why you should update that older content.

• Your CTR Is Terrible.
• Your Content Isn’t Written Well.
• Your Content Is Getting Little/No Search Traffic.
• Your Content Contains Outdated Information.
• To Add Or Remove Links.
• To Add Important Updates.
• To Add Images Or Videos.

Why you should update your content?

By going in and updating old pieces, you are showing search engines that your content is up-to-date, accurate, and still relevant. Updating your content allows you to account for any on-page SEO changes that could otherwise negatively impact your work and help improve your SEO ROI.