Should I use long-tail or short-tail keywords?

Should I use long-tail or short-tail keywords?

When searching for more specific results, web users tend to type a longer query (i.e.: a long-tail keyword) into Google or another search engine in order to get more relevant results. By contrast, if they are only searching for a general topic, then they’re more likely to enter a short-tail query of one or two words.

Which keywords have more traffic?

Identify content topics that your audience will find informative and useful. Prioritize your content production efforts to target the most valuable, high commercial intent keywords. Structure your paid search campaigns to target relevant keywords with tightly organized ad groups.

Are long tail keywords better?

Long tail keywords being comprised of a few words makes them much more specific. This means that both users and site owners generally receive better results. The specificity of long tail keywords also means that there is less competition for each keyword phrase.

How do you choose long tail keywords?

Here are nine tips to get you started.

1. Use Google Suggest. Google Suggestions are an awesome source of long-tail keyword variations.
2. Use Google’s Related Searches.
3. Use More and Different Keyword Research Tools.
4. Mine Your Analytics.
5. Mine Your Search Query Reports.
6. Browse eHow.
7. Browse Q&A Sites.
8. Browse Wikipedia.

How do you use short tail keywords?

Short Tail Keywords are broad phrases people use when searching in search engines that only have one or two words. Short tail keywords are search phrases with only one or words. Their length makes them less specific than searches with more words.

What does long and short tail signify?

While long tail keywords are more targeted, they also deliver less traffic overall, and they can be quite hard to find if you’re not used to keyword research. On the other hand, short tail keywords are broader terms — often the first thing a customer thinks of when looking for your product or service.

What keywords should I use?

The best keywords for your SEO strategy will take into account relevance, authority, and volume. You want to find highly searched keywords that you can reasonably compete for based on: The level of competition you’re up against. Your ability to produce content that exceeds in quality what’s currently ranking.

Why should we use long tail keywords?

Long-tail keywords are much easier to rank than short-tail keywords because of the relatively low competition. They also account for 70\% of all web searches, so if you’re not focusing on them in your strategy, you’re missing out on massive opportunities to drive quality traffic.

Why you should use long tail keywords?

Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic to your site and be found by new and motivated audiences.

What is short tail keywords?

Short tail keywords are search phrases with only one or words. Their length makes them less specific than searches with more words. “Egg” (1 word) is an example of a short tail keyword, whereas “Make scrambled eggs fluffy” (4 words) is a long tail keyword.

Why should we use long tail keywords in content optimization?

Whenever someone searches for a long-tail keyword, the results of modern Google searches are far more personalized according to their location, age, sex, interests, etc. Long tail keywords can help optimize your website for different categories of searchers because they’re more specific.

What are short tail keywords and how do you use them?

The challenge with short tail keywords is if you’re just starting out with a new website or never done any SEO work before, you’ll be joining the back of a long queue. Short tail keywords, also known as “head terms”, are search phrases containing 1 to 3 words.

How competitive is short tail keyword search for pizza?

Competition for short tail keywords is highly competitive. To give you a clearer picture, for pizza searches, you are behind brands like Pizza Hut, Pizza Pizza, Dominos, Papa John’s as well as all the ranking sites, local searches, and the like.

What are seed terms and why are they important for SEO?

Your seed terms will also help to act as sources of inspiration when you need help with long tail content marketing. While short tail keywords are beneficial from a broad traffic generation perspective, long tail keywords give you the chance to connect with your customers on a more emotional level.

Which type of keywords should you use for your marketing?

Which type of keyword you want to use for your marketing is going to depend very much on the type of traffic that you want to drive to your site. As keywords get longer, search volume becomes lower. However, all other metrics such as conversion rates go in favor of long tail keywords.