How do I sell my FMCG products?
6 proven techniques to increase sales for an FMCG business
- Define dealer margins.
- Maintain your supply.
- Refer customers.
- Share advertisement costs.
- Provide after-sales service.
- Establish relationships within your industry.
How do you increase your selling range?
The trick is to give discount that increases as the lines sold also increases. Using display and win and exclusivity incentives, retailers and customers who stock varieties should be encouraged to display varieties. The emphasis is not on what they “buy”, but what they “show”.
How can I increase my market share of FMCG?
How to Increase Market Share?
- Innovation. Innovation is an excellent method of increasing market share.
- Lowering prices. A company can also expand its market share by lowering its prices.
- Strengthening customer relationships. By strengthening their existing customer relationships.
- Advertising.
- Increased quality.
- Acquisition.
What is range selling in FMCG?
Product Line Sold (Range Selling) Among FMCG sales teams, product line sales, or range selling refer to the marketing strategy associated with selling several related products. It is an effective strategy wherein similar products with close functions are sold to the same outlet.
What is coverage in FMCG?
3 Reasons Why FMCG Companies Should Optimize Their Market Coverage. Market coverage is the evaluation of the marketplace and determination of how much of it you should cover with your promotional strategy of a product or business.
What is the profit margin of a FMCG company?
In FMCG, what happens is the company produces and sells Rs 500 Cr of products with a 5-10\% operating profit margin but it does so 40 times. FMCG is all about the churn!
What is the model of FMCG distribution in India?
FMCG distribution is the most robust & last mile distribution model which exist in India. Model is simple any FMCG company will supply goods from its Warehouse to the distributor’s warehouse. Distributor will have his own sales man who will go to the market on a predetermined route to take orders from outlets/kirana shops in market.
How FMCG sales are similar to a see-saw?
Sales of an FMCG business are similar to a see-saw, where both of the sides need to be balanced to maintain equilibrium. In this case, the volume and the price are the sides that need to be evened out to meet the desired sales target.
Why do FMCG companies need to rethink their strategies?
The population in urban areas is diverging towards premium products as opposed to essential goods because of the rise in income of the middle-class people. This has also lead to FMCG companies to rethink strategies as people are willing to pay high prices for premium products.