Is 10\% email open rate good?
In 2020, the average open rate across all industries is 21.3\%. If you have an open rate of 22\% or higher, then you’re doing great! If not, don’t worry. You know your email subscribers better than anyone else.
What’s a good unique open rate?
But if you just need somewhere to begin, there are general benchmarks that can be a useful starting point: average unique open rates in the 10-20\% range and unique click rates in the 5-10\% range are normal for traditional marketing messages.
What is a good email click rate 2021?
This table, from data published as of 9 March 2021, gives the average email open and clickthrough rates by industry. The overall average open rate is 16.97\%, with a 10.29\% CTR – how do your email rates compare?
What is a good click to open rate?
What is the average click-to-open-rate? Generally speaking, a good CTOR can range between 20\% and 30\%. However, as with any metric, it’s important to know how you compare with your industry averages.
What’s a good open rate for Mailchimp?
Average email marketing campaign stats of Mailchimp customers by industry
| Industry | Average Open Rate | Average Click Rate |
|---|---|---|
| Marketing and Advertising | 17.38\% | 2.04\% |
| Media and Publishing | 22.15\% | 4.62\% |
| Medical, Dental, and Healthcare | 21.72\% | 2.49\% |
| Mobile | 19.29\% | 2.27\% |
Are email open rates accurate?
Although not 100\% accurate, open rates provide a good measure of engagement over time. If the number of opens starts to dip, it’s a sign that you need to review your sending frequency, or perhaps your content. Common factors in low, or decreasing open rates are: Sending too many, or too few, campaigns.
How do I get a higher email open rate?
25 Tips to Increase Your Email Open Rate
- Trigger Curiosity.
- Use First Names.
- Use Humor to Your Advantage.
- Beware of Spam Filters.
- Use Emojis.
- A/B Test Just About Everything.
- Focus on Your Subscribers’ Interest.
- Ask Why A Customer Unsubscribes.
Are email campaigns effective?
Email Marketing is Highly Effective (When Done Right) And, according to the Content Marketing Institute’s 2020 B2C Benchmarks, Budgets, and Trends report, content marketers rate email newsletters as their highest performing content type for securing and nurturing leads.
What is an average email open rate?
Average Totals The average email open rate for all industries we analyzed is 21.33\%. Open rates are one of the best ways to tell whether your email strategy is working. This number shows what percentage of your audience opens the emails you send them.
What is a low email open rate?
Low “open rate” (the term for the percentage of unique people who opened your email campaign) is a common problem for marketers (both in the b2b email marketing sphere and the consumer). For business users, email is an even more favored form of content.
What is an average open rate?
An average open rate is a measure of how many email recipients open an email as compared to the total number of emails delivered within a campaign. You can typically access this metric through reporting features with your email service provider.
What is an email clickthrough rate?
Click-through rate for email is the percentage of people who clicked on at least one link in your email message. To calculate it simply divide the number of total people who clicked by the number of delivered emails and multiple that ratio by 100 to arrive at your email CTR percentage.
What is the average open rate of an email campaign?
For example, if you send 100 emails, and 10 of them bounce, this leaves you with 90 delivered emails. Of those 90 emails, let’s say that 10 are opened. This means that your email campaign open rate is 11\% (10 emails opened from 90 delivered).
How do you calculate the open rate of an email?
How to Calculate Your Email Open Rate. If you’re using any of the top email providers, they’ll have already calculated your email open rates for you. But for your information, your email open rate is calculated by dividing the number of unique opens by the number of emails sent, minus the number of bounces:
Why are my email open rates so low?
Here are 4 reasons why your email open rates may be lower than they should be: Unqualified subscribers. If you purchased an email list, you can expect open rates well below the industry average. Never, ever purchase an email list! The same goes for lists that were acquired without properly qualifying subscribers. Not segmenting your list.
What is the average open rate for auto and vehicle emails?
From a sample of over 119,000 emails, the average open rate for the autos and vehicle category is 35\%. This category encompasses companies that self-identified their industry as: automotive, aviation and aerospace, or shipbuilding.