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How do you successfully market a mobile game?

Posted on August 27, 2022 by Author

How do you successfully market a mobile game?

10 tips to help you promote your Android game in 2021

  1. Send your game to several publishers.
  2. Beta ready and soft launch.
  3. Work on your ASO.
  4. Send your game to several stores.
  5. Run paid campaigns in social media: Facebook, Instagram, Messenger…
  6. Google Ads Universal App Campaigns (UAC)
  7. Display Network Ads.

Can you be a solo game developer?

There are successful solo devs out there and there are many things a developer could do to improve their chances. Being a solo dev is an option, but one that comes with some typically less appealing sides of game development if you want to succeed.

How do I get my mobile game noticed?

9 Tips to Get Your Game Featured on Google Play

  1. Create a High-Quality Mobile Game.
  2. Make Your Game Android-Friendly.
  3. Enhance User Experience and User Interface.
  4. Do Extensive Research on Your Competitors.
  5. Don’t Forget About ASO.
  6. Localize Your Game.
  7. Get Reviews and Ratings for Your Game.

How do I market my game developer?

A Simple 10-Step Guide to Indie Game Marketing

  1. Start with focusing on ASO.
  2. Focus 100\% on your soft launch.
  3. Leverage the power of word of mouth.
  4. Get yourself some paparazzi.
  5. Tap into the power of social media.
  6. Become active on forums and communities.
  7. Leverage cross-promotion.
  8. Focus on user relationships.
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What is the target market for mobile games?

The majority of the mobile gaming audience is made up of women. Our data revealed that 66\% of men play mobile games, while the same figure among women is 70\%. In terms of the time spent gaming, females beat males at all times of the day – an average gaming session for women lasts 25\% longer than for men.

What is the best game engine for solo developers?

Unity 3D is one of the most widely used game engines available. It has a massive community, so there is a huge amount of support material, plugins, content and sample projects. Unity is pretty flexible and can be used to create 2D or 3D games. If you’re more focused on 3D gaming, there’s also Unreal Engine by Epic.

What can a solo game developer make?

A typical (median) indie game makes about $13k. Top 25\% of indie games make over $44k. Top 15\% make over $108k.

How do games get viral?

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Anything that can engage and grab a player’s attention long enough to evoke emotion has the potential to go viral. When you’re making a game, try to include one or multiple ‘wow factors’ within your design. Add unique gameplay and high-quality graphics but don’t stop there.

How do I promote my game on social media?

Promoting your video game on social media

  1. Create a powerful and exciting trailer.
  2. Use content marketing.
  3. Find your social media voice and create a fan base.
  4. Maintain your social media marketing efforts.
  5. Collaborate with influencers, publications and bloggers.

How can I be successful indie dev?

What makes an indie game successful?

  1. Graphics & design are a minimum requirement.
  2. Gameplay & story matters, but only up to a point.
  3. Top games are better rated.
  4. Some genres are more successful than others.
  5. Low prices don’t lead to success.
  6. Accessibility is important.
  7. If you’re doing one thing right, make it marketing.

How do you make money as a game developer?

By the way, if you do want to learn any of the technical aspects of creating video games, be sure to check out my personal YouTube channel, Turbo Makes Games. So the first way to make money as a game developer is to get a job at a game development studio. Now, within here you have a couple of different options.

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Do indie game developers really care about marketing?

Once upon a time, marketing was considered taboo and almost completely ignored by indie game developers. These days, most devs recognize its importance and do make some effort, but do little to differentiate themselves from the masses.

How do I get Started with game development?

Think of game development the same way. You have a goal, you have a giant framework, and you just need to hook parts together until everything works. My usual recommendation for anyone interested in getting started with game development is a lot like my recommendation for someone starting any other type of development: Start small.

How do independent game developers monetize their games?

Another great monetization strategy for independent game developers is to make a free-to-play game. So free-to-play games are very common on mobile platforms, but you do see them on console or PC as well. And the way that they actually monetize these is through either in-app purchases or advertisements.

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