Is there still a 20\% text rule on Facebook ads?
Facebook has discreetly removed the rule that limited text space on ad images to only 20 per cent. It means that the social networking giant will not penalise ads with more image text on them. Facebook said that it “will no longer penalize ads with higher amounts of image text in auctions and delivery”.
What percentage of a Facebook ad image may be text?
20\%
Download Now: Free Facebook Advertising Checklist Formerly, they had a “20\% rule,” which stated that in order to run an image-based ad on Facebook, your image must contain less than 20\% text. It even created a text overlay tool to help advertisers determine whether their images had too many words.
Does 20 text rule apply on Instagram ads?
Keep Your Images Clean If you’ve ever advertised on Facebook, then you know the 20\% text rule. It basically means that they will reject your ad or significantly reduce the reach if you have text on more than 20\% of your image. For Instagram posts, this is even more of a no-no.
Should Facebook ads have text?
Facebook says their users prefer ads with little to no text. Since Facebook controls ad reach and campaign cost on its platform. It’s wise to follow the new rule — which doesn’t offer as much flexibility as they’d have you believe.
Is there a text limit on Instagram ads?
Text limit: 2200 characters (125 is recommended)
When did Facebook remove the 20\% text rule?
Late Q3, 2020 advertisers began to notice leniency in Facebook’s 20\% Text Rule. The rule prevented advertisers from promoting ads containing more than 20\% text by restricting reach relative to how much text was in the ad.
How much text is allowed on a Facebook ad?
Facebook’s advertising guidelines include a 20 percent text rule, meaning that the text on ad photos cannot take up more than 20 percent of the photo. We should note that this guideline is only specified for ads featured on the News Feed!
What happens when you upload a Facebook ad image with too much text?
But if you include more text in your ad image, your ad will run, and could theoretically reach just as many people as any other campaign, depending on your approach. We’ll update this post with more information from Facebook as it’s provided.
How much text can you have on a Facebook ad?
Are Facebook and Instagram ads the same size?
Instagram Lead Ad specs: Media type: image. Recommended ad image size: 1080 x 1080 pixels or 1200 x 628 pixels (the typical Facebook ad image size)
What is the ratio for Instagram ads?
Instagram image ads can contain images in various aspect ratios, but the platform recommends a square aspect ratio, which other dimensions may be cropped to fit. Recommended aspect ratio: 1:1, other aspect ratios may be masked. All file formats should be either JPG or PNG.
How many texts are in a Instagram ad?
The caption you use for your Instagram ad will appear below the image and may include up to 2,200 characters.
How much text should you cover in your Facebook ads?
Until recently, Facebook advertisers could cover their ad images with no more than 20\% text. To adhere to guidelines, those who paid for reach on the platform were forced to use a Facebook tool that divided ad images with a 25-rectangle grid (it’s since been replaced with a different tool, but more on that later).
Why do Facebook and Instagram block ads with too much text?
Over the years, Facebook has repeatedly noted that Facebook and Instagram users dislike ads with too much text in the main image, so it’s restricted such seemingly to improve the general user experience.
What is the 20\% text rule on Instagram ads?
According to the rumors, the social network was considering doing away with the “20\% text rule”. The rule showed the amount of text allowed on ad images. It’s a guideline that’s caused advertisers on the platform much frustration, and many times a lot of additional work (so much so that people have devised ways to beat the system ).
Should you use Facebook ads with little to no text?
Facebook says their users prefer ads with little to no text. Since Facebook controls ad reach and campaign cost on its platform. It’s wise to follow the new rule — which doesn’t offer as much flexibility as they’d have you believe. Think about your unique selling proposition.