How can I increase my secondary sales in FMCG?

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How can I increase my secondary sales in FMCG?

Best Practices to Boost Secondary Sales

  1. Effective Sales Planning.
  2. Product knowledge & Sales call process Training.
  3. Art of Product Placement.
  4. Understanding and servicing retail channels.
  5. Optimal Marketing and Merchandising.
  6. Trade Promotions.
  7. Performance Monitoring KPI and KRA Tracking.
  8. People Management and work culture.

How do you increase primary sales?

You just need to do some things better — and you need to start doing a few things you’ve been neglecting.”…of ANY business.

  1. TARGET SPECIFIC NICHE MARKETS.
  2. PROMOTE YOUR OWN USP.
  3. NEVER ADVERTISE WITHOUT AN OFFER.
  4. COLLECT CONTACT INFORMATION AND USE IT TO FOLLOW UP.

How to increase sales for an FMCG business?

6 proven techniques to increase sales for an FMCG business. 1 1. Define dealer margins. If you are a new market entrant and want to promote a brand/product, you should define the margins of dealers, who would buy 2 2. Maintain your supply. 3 3. Refer customers. 4 4. Share advertisement costs. 5 5. Provide after-sales service.

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What is product line sales in FMCG?

Among FMCG sales teams, product line sales, or range selling refer to the marketing strategy associated with selling several related products. It is an effective strategy wherein similar products with close functions are sold to the same outlet.

How to measure brand loyalty in the FMCG market?

If a brand’s wallet share is 80\%, it means that the customers are loyal to the brand’s particular product four out of five times when the quantities purchased are consistent. This is how many professionals can measure brand loyalty for their products and sell more consistently in the FMCG market.

What is the role of marketing campaigns in the FMCG sector?

Marketing campaigns play one of the most important roles in the FMCG sector because most FMCG companies have to reach out to the masses and compete with plenty of players at the same time. Customers have tons of choices when there are so many same goods or products from different brand names.

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