What is weighted distribution in FMCG with example?
Weighted Distribution: The percentage of the total sales volume that comes from the served outlet. Let’s clear this by an example, For example, you have 10 outlets in a beat, now out of these 10 outlets if your product is present in 4 outlets then numeric distribution is 40\%.
What is Net numeric distribution?
Numeric distribution is based on the number of outlets that carry a product (that is, outlets that list at least one of the product’s stock-keeping units, or SKUs). It is defined as the percentage of stores that stock a given brand or SKU, within the universe of stores in the relevant market.
What is the difference between numeric and weighted distribution?
Numeric Distribution is the percentage of stores handling product. Weighted Distribution is the percentage of stores handling product weighted by product category store sales. Defined as a percentage of where money is spent on the product category, it reflects the quality of distribution.
What is numeric distribution in FMCG?
Numeric distribution percentage This is the percentage of stores that sell an FMCG product within a given area. The value can be determined by dividing the number of stores distributing a product by the total number of stores in the zone. This number is then multiplied by 100 to obtain a percentage.
What does numeric weight mean?
A number value (“weight”) assigned to a specimen seen by a consultant in histopathology, which reflects the case’s macroscopic and microscopic complexity.
How is weighted distribution calculated?
Weighted distribution for Retail. We have 5 different products on sales in Retail Chain. The percent share of each store is calculated as Total Store Sales / Total Category Sales. Now then one product is selected Weighted Distribution is Sum of Store Share only for stores where selected Product has been sold.