What can Google Analytics event tracking be used for?
Google Analytics Event tracking is a useful feature that allows you to record interactions with elements of your website which aren’t tracked as standard within Google Analytics. You can set up event tracking manually on each link or use Google Tag Manager to automate your event tracking.
How do Google Analytics events work?
Events in Google Analytics are user interactions on your website that cannot be tracked as pageviews within a session. Any activity that users take on a page of your website is considered an ‘event’ or ‘event hit’. For example: Button clicks.
How do I see event tracking in Google Analytics?
The simplest way to do this is to trigger the event yourself. Then, check Google Analytics to see if the event showed up. You can view your tracked events by clicking “Behavior” in the sidebar and scrolling down to “Events.” Your tracked events can be found under “Behavior” in Google Analytics.
What does event tracking mean?
Event tracking is a method that is available in Google Analytics. It lets you record user interactions with various web elements like a menu system driven by Flash. You can do this by attaching a piece of code to an element in the website.
What is used to create smart goals?
Smart Goals use machine learning to examine dozens of signals about your website sessions to determine which of those are most likely to result in conversions. Each session is assigned a score, with the “best” sessions being translated into Smart Goals.
How do I track events on my website?
How to set up event tracking manually
- Step 1: Link your site to Google Analytics. Set up Google Analytics if you haven’t already.
- Step 2: Add event tracking code to your website. Now it’s time to create and add event tracking codes.
- Step 3: Find your event report.
Why is event tracking important?
Maybe you want them to schedule a free consultation, download an ebook or place an order. Whatever your objective, each page of your website should be optimized to increase the chances that this action will take place. It should be “optimized for conversion”.
How do I use Smart Goals in Google Analytics?
Step 1: Enable Smart Goals
- Sign in to Google Analytics.
- Click Admin, and navigate to the desired view.
- In the VIEW column, click Goals.
- Click + NEW GOAL.
- Select Smart Goal (if available).
- Give your Smart Goal a name and click Save.
What data is unable to track analytics?
Answer: Customer’s lifetime value. Making a purchase. Signing up for a newsletter.
What is event tracking?
Event Tracking is a method available in the ga.js tracking code that you can use to record user interaction with website elements, such as a Flash-driven menu system. This is accomplished by attaching the method call to the particular UI element you want to track.
What are the functions of Google Analytics?
Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.
What can you measure with Google Analytics?
Google Analytics is ocean, in brief it measure website performance inside search engine. It gives you everything by which you can improve your website performance inside search engine. Like how many clicks you are getting from which country, continent or city.
What are Google Analytics events?
Events (in our world of Google analytics) are user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, forms, embedded elements and video plays are all examples of actions you might want to track as Events.